A natural way of life


“Quality is never an accident; it is always the result of high intention, sincere efforts, intelligent direction and skillful execution; it represents the wise choice of many alternatives.” (Unknown)

Quality Assurance

Quality Assurance is a concept embracing a wide variety of activities from product design, through all stages of manufacture, to final release of products for use, and beyond. Each batch must comply with specifications and must be fit for its intended use with respect to safety, efficacy and acceptability. Therefore, quality must be built into a product, it cannot be assumed merely by testing the final product. Quality Assurance is aimed at ensuring that products are consistently manufactured to the required quality within the factory.

Good Manufacturing Practice (GMP)

Good Manufacturing Practice (GMP) emphasises the importance of the role of people and premises in the procedures to process materials to produce a product. The combination of GMP and Quality Control forms the basis of Quality Assurance. Currently, it is impossible to run any sort of industrial operation without dedicated staff who are involved in production. Particularly in the health care industry, there is a need for well-trained, informed staff that are both experienced and capable. Each member of the Natura team is conscious that he/she shares a responsibility to the company and the community to produce products which are safe and effective. Each person is educated about GMP and trained to perform the required tasks according to the standard operating procedures, and to comply with it so that products are consistently manufactured to the level of quality required. Natura believes in empowering and developing it’s workforce, thereby opportunities for leadership training and in-depth training in specific fields are also offered to the team.

The conditions of the premises for manufacturing of Natura products are regularly audited to ensure that there is no possible means for contamination of products and that the integrity of all materials is maintained throughout processing. Natura values the role of good quality reliable equipment for the safety of its people. So in order to successfully manufacture and pack tablets, liquids, syrups, ointment and powders, Natura frequently upgrades equipment and machines in order to stay at the cutting edge of technology. Documentation of processes is the key feature of Natura’s Quality Assurance, it is the means for assigning accountability during manufacturing and therefore maintaining quality and safety standards. All processes are regularly reviewed with the aim of improving cost-effectiveness and adding value for the consumer.

Quality Control

Quality Control comprises the tests, inspections and measurements carried out on a sample taken before, during and after manufacturing to provide evidence that a finished product will or will not meet its written specifications. It is primarily concerned with: sampling programs, specifications, testing, analysis, standards and release procedures. Natura’s Quality control laboratory uses the most sophisticated equipment available, under the guidance of highly qualified and trained staff to sample, test and analyse materials.

Chromatography is the technique that has earned itself the reputation of being the core of Quality control technology of the pharmaceutical industry. It involves the separation and subsequent visualisation of chemicals in a mixture. The process occurs in two parts.

Individual chemicals in a mixture are separated by passing them through a medium. A fluid carrier flowing through the medium transports the chemicals. Depending on its relative affinity for the carrier each chemical will travel at a different speed through the medium. The separated chemicals are detected which can involve techniques from the simple (naked eye) to the highly sophisticated (nuclear magnetic resonance).

This technique enables samples to be:
  • Accurately identified
  • Validated (species, plant part) and
  • Tested for Efficacy in terms of Phytochemical profile.
Two different methods of chromatography are used by Natura: Thin Layer Chromatography (TLC) and High Performance Liquid Chromatography (HPLC).

Materials and Suppliers

Natura's sophisticated manufacturing processes require a wide variety of high quality raw materials. Natura recognises the value of top quality starting materials and so invests significant energy and effort in identifying reputable, reliable suppliers that are able to consistently meet our needs.

Natura sources raw materials from across the globe to ensure that we remain at the forefront of technology and development. However, Natura also boasts a large number of South African raw material suppliers and is proud to support "local" industries .

Natura believes in building strong alliances with its suppliers, and is proud of the excellent relationships we have with some of the finest companies in the world.